Throughout history, stories or narratives have been used to inspire, inform, and entertain. A well-developed story, communicated effectively, has the power to reach and move people in ways few other modes of expression can. That’s true even—perhaps, especially—in a business setting. Stories that communicate the relevance of a company and its offerings to customers are more credible than typical marketing materials, are more effective in capturing customers’ attention, and are a key element of a stronger, more interesting customer experience. Great stories translate into stronger customer attraction and retention and, ultimately, greater revenue for the company.

As accomplished researchers, writers and communicators, the professionals at Corporate Narratives help companies fuel their content marketing initiatives with stories that engage rather than “sell to” customers, create sharp competitive differentiation, and increase sales.