Branding Strategy Insider ran a blog post from guest author Bernie Thiel, partner with Corporate Narratives Group. Check it out here: http://www.brandingstrategyinsider.com/2013/12/8-characteristics-of-a-motivating-brand-story.html
Branding Strategy Insider ran a blog post from guest author Bernie Thiel, partner with Corporate Narratives Group. Check it out here: http://www.brandingstrategyinsider.com/2013/12/8-characteristics-of-a-motivating-brand-story.html
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